How To Shape Human Behavior is a concise and comprehensive white paper for startups and small businesses and a powerful resource for the serious entrepreneur.

How To Shape Human Behavior combines the experience and advice of advertising, public relations, and branding professionals from leading agencies around the world with thousands of sources and case studies.

Topics include:

Advertising Strategies
Behavioral Economics
Branding Strategies
Competitive Intelligence
Communication Management
Consumer Psychology
Content Management
Customer Relationship Management
Disruptive Business Models
Defensive Business Models
Event Planning
Industry Analysis
Legal Situations
Public Relations Management
Product and Packaging Design
Research and Development
Strategic Planning
User Experience
Much, Much More…

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