How To Shape Human Behavior is a concise and comprehensive white paper for startups and small businesses and a powerful resource for the serious entrepreneur.
How To Shape Human Behavior combines the experience and advice of advertising, public relations, and branding professionals from leading agencies around the world with thousands of sources and case studies.
Topics include:
Advertising Strategies
Analytics Behavioral Economics Branding Strategies Competitive Intelligence Communication Management Consumer Psychology Content Management Copywriting Customer Relationship Management |
Disruptive Business Models
Defensive Business Models Event Planning Industry Analysis Legal Situations Public Relations Management Product and Packaging Design Research and Development Strategic Planning User Experience Much, Much More… |