239. 6 Hours with Recruiters: Upgrade Your CV, Find Hidden Job Offers & 10x Response Rates



17 videos. 148+ links. 292+ takeaways from this 6 hr training lesson:

[JOSHUA’S NOTE: Below are 6 hours of high-quality, curated content gleaned from professional recruiters and head hunters blended with my personal experience as a talent development specialist training over 15,000 professionals and university students, neatly bundled up and in one place.]

TABLE OF CONTENTS

  1. The recruiter’s power & dilemma
  2. How Human Resources assess employees & candidates
  3. How recruiters find the ‘right’ talent
  4. How to get your profile & CV in front of recruiters
  5. How to find job openings and key hiring decision-makers
  6. How recruiters ‘flip’ leaders and potential candidates

You need to login to view the rest of the content. Please . Not a Member? Join Us

How to Shape Human Behavior for Advertisers

How to Shape Human Behavior 2nd Edition – Book Preface

Thanks to Olivier Massanella for helping with the print cover of this 2nd edition (paperback available on Amazon), and a very special thank you to the professionals who took the time to answer my questions for this 2nd Edition of How to Shape Human Behavior as well as those who didn’t make this edition but will appear in future versions.


How To Shape Human Behavior 2nd Edition for Advertisers was published in 2014.

Originally, I set out to answer the question ‘How can startups create their own advertising campaigns on a budget?’ I envisioned a manual that outlined step-by-step the creative process professional advertising agencies use to create advertising campaigns. All my early research centered around answering this question.

However the more I researched, the more I realized that I was asking the wrong question; I was merely scratching the surface of a deeper, more important question. And so I felt compelled to deepen the focus of my research.

Humans prefer consistency and predictability. It’s evident in the products they repeatedly buy, the books they typically read, the beliefs they unquestionably defend. It shows in their logic and reasoning. In the short-term consistency and predictability make society run more smoothly. They make life easier and decisions safer. In fact, there are over a hundred other heuristics and cognitive biases that shape the way humans behave and make decisions.  How To Shape Human Behavior 2nd Edition for Advertisers addresses each and every one of those biases from an entrepreneur’s perspective.

Why? Because successful entrepreneurs don’t sell products and services; successful entrepreneurs shape human behavior. And for entrepreneurs, shaping human behavior begins from inside the consumer’s mind. The more intimately you understand the mechanisms and complexities of human behavior, the more control you have over the future of your business decisions. In the hands of an entrepreneur, applicable knowledge of the human mind is priceless.

Whether you’re a new startup creating your branding strategy or an established business looking to add a fresh new perspective to your brand, How To Shape Human Behavior 2nd Edition for Advertisers takes you step-by-step through every phase of shaping human behavior needed to build a successful, consumer-centered business.

An important note. How To Shape Human Behavior 2nd Edition for Advertisers is intentionally written as a guide to building a successful business through understanding and using human cognitive weakness that shape human behavior. There will no doubt be times when the offensive and defensive strategies and techniques outlined herein will make you feel uncomfortable or go against what you consider to be ethical behavior. Humans don’t like the idea that they are being ‘manipulated’ into making decisions and giving their money to brands for any reason other than their own free will. But just because you may consider using this knowledge is unethical doesn’t mean it doesn’t work, and it doesn’t mean that other entrepreneurs aren’t currently using them to their advantage. It is critical for you to be able to distinguish between manipulation and persuasion. More importantly, it is crucial that your consumers correctly distinguish manipulation and persuasion when it comes to evaluating your brand and integrity.

The research in this book is based on academic research and interviews and discussions with professional marketers and executives. Careful attention has been made to accurately cite every reference used. All references are denoted in superscript so you can both verify the research as well as conduct your own.

Another important note. Before implementing any of the advice outlined herein, always consider how your message will be perceived by your target consumer demographic as well as the short- and long-term positive and negative implications your actions will have on your brand image. Most importantly, never do anything that would cause consumers to feel like you’ve tricked them.

Joshua Smith

How to Shape Human Behavior 2nd Edition – Interview Index

The research in this book is based on academic research and interviews and discussions with professional marketers and executives. Careful attention has been made to accurately cite every reference used. All references are denoted in superscript so you can both verify the research as well as conduct your own:

  1. Rémi Noel, Creative Director for TBWA\Paris
  2. Dominic Dangerfield, Co-Director of Speechmark
  3. Céline LePrince, Digital Producer for Ogilvy
  4. Sabine Lenglet, Associate Director for TBWA
  5. Jean-Baptiste Daudet, Data Consultant for Ogilvy
  6. Ignacio Rodriguez, International Account Manager for TBWA
  7. Thomas Palugan, Data Consultant for Ogilvy
  8. Aurélie Chalaye, Account Manager for Ogilvy
  9. Hervé Thevenard, Financial Controller for Ogilvy
  10. Laurence Maas, International Coordinator for Y&R
  11. Sidavy Chau, Financial Controller for Grey
  12. Martine Meyer, Print Producer for TBWA
  13. Muriel Benitah, Account Director for Ogilvy
  14. Anne Cerutti, Account Manager for Ogilvy
  15. Siegrid Bourgois, Brand Division Leader for TBWA
  16. Derek Banas, Owner of New Think Tank
  17. Eric Holden, Executive Creative Director for TBWA
  18. Fatiha Sanhaj, Model Booker for Idole Model Management
  19. Sylvie Réveillard, Art Buyer for The Shop
  20. Joshua Waldman of Career Enlightenment
  21. Delphine Guerin, Executive Producer for Irene
  22. Sam Fajner, Regional VP of Client Relations for Teecom
  23. Tenin Coulibaly, Accountant for DDB
  24. Hervé Godard, Owner of Blake Magazine
  25. Daphné Claude, Co-Founder of Citigate Dewe Rogerson
  26. Steven Brinlee, Senior Creative Director for AR NY
  27. Lisa Ward, Senior Account Manager for Iris Worldwide
  28. Adrien Laugher-Werth, Co-Founder of EuroBusiness Media
  29. Heather Huhman, owner of Come Recommended
  30. Roc Chaliand, Editor of Ever Magazine
  31. Gézabelle Hauray, Project Leader for Havas Life Worldwide
  32. Aurélien Pécoul, Digital Consultant for Havas Worldwide
  33. Marie-Charlotte Lafront, Account Director for Being
  34. Pauline Gandaubert, Branding Consultant for Havas
  35. Bérénice Goales, Client Services Director for Wunderman
  36. Ian Swan, Independent Copywriter
  37. Kristel Pecnik, Content Director for Vivaki Performance
  38. Vivien Urtiaga, Digital Art Director for Grey
  39. Isabelle Nancy, Account Manager for JWT
  40. Benjamin Descazal, Data Consultant for KBMG
  41. John Foland, Independent Web Developer
  42. Ivan Pejcic, Strategic Planner for Ogilvy
  43. Matt Marrocco, Lead Industrial Designer for Streng
  44. Rory Sutherland, Exec Creative Dir & Vice-Chairman
  45. Arnaud Marullaz, Art Director for Y&R
  46. Marine Soyez, Art Director for Pixelis
  47. Cédric Quissola, Art Director for Y&R
  48. Akim Zerouali, Art Director for Y&R
  49. Olivier Hubinois, Account Manager for Pixelis
  50. Timoni West, Freelance Product Designer
  51. Gregory Ferembach, Art Director for Y&R
  52. Paul Johanet, Digital Account Executive for Being
  53. Julien Hérisson, Freelance Art Director
  54. Sophie Andresen, Owner and Curator of Neuromaencer
  55. Peter Spear, Brand Listener and Strategist
  56. Karen Rudel, Owner of Sight Seeker’s Delight
  57. Kevin Knight, President of Expatriate Party SAS
  58. Thomas Yve, Art Director for Being
  59. Derek Sivers, Owner of WoodEgg
  60. Emmanuel Lorry, Creative Art Director for CB’a
  61. Léa Stagnaro, Account Manager for CB’a
  62. Eric Auvinet, Copywriter for JWT
  63. Samantha Bilodeau, Data Miner for Ogilvy

TABLE OF CONTENTS

  1. How does the advertising process work?
  2. I want to hire a professional. How can I tell the good from the bad?
  3. What misconceptions do brands commonly have about marketing?
  4. How can I create my own inspiring creative brief?
  5. I have a small advertising budget, any advice?

You need to login to view the rest of the content. Please . Not a Member? Join Us

238. 11 Hours with Nathaniel Drew: Filmmaker, Photographer, Digital Nomad

50 videos. 152+ links. 156+ takeaways from this 11 hr training lesson:

[JOSHUA’S NOTE: Below are 11 hours of high-quality, curated content gleaned from Nathaniel Drew’s Youtube channel and Patreon blended with my personal experience as a talent development specialist training over 15,000 professionals and university students, neatly bundled up and in one place.]

TABLE OF CONTENTS

  1. Learning how to learn
  2. How to design a lifestyle you’re proud of
  3. How to learn languages
  4. Special offers by Nathaniel’s sponsors
  5. Nathaniel’s recommended books
  6. Nathaniel’s gear
Continue reading “238. 11 Hours with Nathaniel Drew: Filmmaker, Photographer, Digital Nomad”

237. 20 Hours with Tai Lopez: Investor, Entrepreneur & Author



17 videos. 184 links. 223+ takeaways from this 20 hr training lesson:

[JOSHUA’S NOTE: Below are 20 hours of high-quality, curated content gleaned from Tai Lopez’ Youtube channel blended with my personal experience as a talent development specialist training over 15,000 professionals and university students, neatly bundled up and in one place.]

TABLE OF CONTENTS

  1. Persuasion strategies for optimized sales pitches
  2. How to deal with ‘haters,’ ‘trolls’ and online criticism
  3. How to change, avoid procrastination and be more productive
  4. Psychological and personality defaults that sabotage success
  5. What you know & Who you know: the 2 imperatives to success
  6. Find business partners that compliment your weaknesses
  7. The benefits of advertising & marketing your strengths
  8. Balancing ambition and happiness
  9. The secret to success, knowing in what to specialize
  10. How to create a ‘turnkey’ business with robotic income
    • Know your competence
    • Understand your environment & your client’s alternatives
    • Identify your client’s needs, wants and problems
    • Know what to offer
    • Purchase a strategic domain name
    • Set up your own basic website
    • Choose your business model, team and funding strategy
    • Fulfill more than you promised to your clients
    • Monetize your social media presence
    • Reinvest revenue bringing traffic to your website
    • Generate buzz with a striking story & promise
    • Diversify your cash flow & investment portfolio
    • Build your credit: Exploit good debt for long-term wealth
  11. Reasons why people fail to reach their goals in life
  12. The ‘optimal’ personality profile for success
  13. Learning how to learn and deliberate practice
  14. Lessons your education should have taught you, but didn’t
  15. Tai Lopez’ Claim & Disclosure

You need to login to view the rest of the content. Please . Not a Member? Join Us

227. 16 Reasons Why Your Creative Ideas Might be Sh!t

John Hegarty Creativity There Are No RulesPublished in 2014, John Hegarty‘s book Hegarty on Creativity: There Are No Rules discusses how to recognize and respect talent. And if you’re one of the few talented creatives, how to earn a living doing it. Continue reading “227. 16 Reasons Why Your Creative Ideas Might be Sh!t”

225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!

Influence The Psychology of Persuasion by Robert CialdiniPublished in 1984 by HarperCollins Publishers, Robert Cialdini‘s book Influence: The Psychology of Persuasion outlines why people say ‘Yes,’ and offers 6 proven techniques that improve your ability to persuade others. Continue reading “225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!”

224. Getting to Yes: How to Negotiate When You’re The Weaker Party

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, Bruce PattonPublished in 2011 by Penguin Publishing, Roger Fisher‘s, William Ury‘s, and Bruce Patton‘s book Getting to Yes: Negotiating an agreement without giving in offers a principled negotiation method to win-win negotiations; especially when you’re the weaker party. Continue reading “224. Getting to Yes: How to Negotiate When You’re The Weaker Party”

223. Effective Communication Strategies to Increase Productivity & Be More Persuasive

perfect phrases customer service robert bacalPublished in 2011 by McGraw-Hill, Robert Bacal‘s book Perfect Phrases for Customer Service 2nd Edition offers ‘hundreds of ready-to-use phrases for handling any customer service situation’ to improve your customer relationship management.

Continue reading “223. Effective Communication Strategies to Increase Productivity & Be More Persuasive”

Order the 3rd Edition for Negotiators on Amazon.com!

222. How to Ru(i)n a Government: 6 Barriers & 3 Cognitive Biases That Thwart Win/Win Negotiations

You Can't Enlarge the Pie by Max H. Bazerman, Katherine Shonk, Jonathan BaronPublished in 2001 by Basic Books, Max H. Bazarman, Jonathan Baron, and Katherine Shonk‘s book You Can’t Enlarge the Pie cites pertinent case studies  and makes logical arguments on how decision making strategies could Continue reading “222. How to Ru(i)n a Government: 6 Barriers & 3 Cognitive Biases That Thwart Win/Win Negotiations”