How to Shape Human Behavior

6 Important takeaways from this documentary:

00:04:32 Micro-celebrities are people who start out as famous on the internet and become more and more famous in the realm of mainstream culture.

00:05:03 “It’s a new kind of celebrity landscape because (who you follow) can also reply back to you and communicate with you in a way that creates an even more intimate connection. For the teens today, this will be what they view celebrity as.” – Jo Piazza, Author of Celebrity, Inc.: How Famous People Make Money

00:06:46 “Certain kinds of social media make people feel better; certain kinds of social media make people feel depressed.“ – Jo Piazza, Author of Celebrity, Inc.: How Famous People Make Money

00:07:35 “James Franco recently said that if he came across an account and it didn’t have any selfies, he would feel like he couldn’t trust that person because he didn’t know who that person was. So it’s changed from narcissism to almost an expected narcissism where you have to take a selfie every once in a while; you have to show your audience who you are…. Is it narcissism if people are encouraging it and expect it?” – Ben Kosinski, Founder of Sumpto

00:09:43 “According to a study by the Washington Post, Kaiser Foundation, and Harvard University, 31% of teens 14-18 surveyed believed they’d be famous someday.

00:09:55 “Good things can come out of being famous. You can use that fame for leverage in other things.” – Jo Piazza, Author of Celebrity, Inc.: How Famous People Make Money

[EDITOR’S NOTE: For a deeper look into how to leverage your social media platforms, watch the documentary Generation Like by Douglas Rushkoff]