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When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts.

7 unconscious errors we make when buying brands by Douglas Van Praet

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 Posted on July 4, 2014 by Joshua Smith

 Category: Quotes

 Tags: behavioral economics, branding, cognitive bias, competitive advantage, consumers, customer relationship management, douglas van praet, emotional branding, heurstics, influence, manipulation, persuasion, sales ambassador, unconscious

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