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How to Shape Human Behavior

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By Joshua Smith on July 30, 2014September 9, 2014

Persuasion has a bad reputation because it’s associated with selling things to people, sometimes selling them things they don’t even want.

Hegarty on Creativity by Sir John Hegaty of BBH

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advertising, bbh, branding, communication, consumers, influence, manipulation, marketing, persuasion, sales ambassador, sir john hegarty

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