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How to Shape Human Behavior.

Exploring the line between persuasion and manipulation.

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It’s no good having great ideas if you can’t sell them.

Hegarty on Creativity by Sir John Hegaty of BBH

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Posted on July 25, 2014September 10, 2014 by Joshua SMITHPosted in QuotesTagged advertising, bbh, branding, business model, consumers, design, misconceptions, negociation, pitching, sales ambassador, sir john hegarty.

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HUMAN BEHAVIOR FOR NEGOTIATORS

How to Shape Human Behavior 3rd Edition for Negotiators
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