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How to Shape Human Behavior.

Exploring the line between persuasion and manipulation.

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Getting noticed is a prerequisite of any good idea.

Hegarty on Creativity by Sir John Hegaty of BBH

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Posted on July 19, 2014September 9, 2014 by Joshua SMITHPosted in QuotesTagged advertising, competitive advantage, consumers, creative brief, influence, inspiration, marketing, misconceptions, persuasion, photography, press release, public relations, sir john hegarty, social media, social networking, web design.

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