Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH

52. Paul Johanet, Digital Account Executive

Digital Account Executive for Being, a network of TBWA and Omnicom, Paul Johanet has +3 years experience working with brands to create their brand identity through digital campaigns.

Persuasion has a bad reputation because it’s associated with selling things to people, sometimes selling them things they don’t even want. Hegarty on Creativity by Sir John Hegaty of BBH

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More

More often than not coming up with a great idea is a rollercoaster ride of thoughts with no logical progression; ou lurch from the interesting to the absurd to the good back again to the absurd. Hegarty on… Read More

To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional… Read More

Respect don’t revere. Putting anyone on a pedestal is dangerous. It implies they’re better than everyone else; but they’re not. We’re all stepping-stones for the next generation. Hegarty on Creativity by Sir John Hegaty of BBH

51. Gregory Ferembach, Art Director

Art Director for Y&R and author of ‘C’est Qui les Créas?,’ Gregory Ferembach has +6 years experience helping clients find the right idea to make advertising, print, digital and/or advertising campaigns.

It’s no good having great ideas if you can’t sell them. Hegarty on Creativity by Sir John Hegaty of BBH

When it comes time to pitch, you’ll be amazed by how powerful your persuasion skills have become simply because you understand a little more about the field and what drives it. Hegarty on Creativity by Sir John Hegaty of BBH

In the end, everything is connected and the more connections you make the more interesting your work will become. Hegarty on Creativity by Sir John Hegaty of BBH

There is no doubt you get better when you surround yourself with great things and great people. Hegarty on Creativity by Sir John Hegaty of BBH

Without inspiration, our creativity dries up and we start repeating ourselves. Hegarty on Creativity by Sir John Hegaty of BBH

To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings, and mishaps. Hegarty on Creativity by Sir John Hegaty of BBH

Getting noticed is a prerequisite of any good idea. Hegarty on Creativity by Sir John Hegaty of BBH

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Of course, the danger is that your passion spills over into obsession and you become a bore. Nobody wants to be one of those. I work in advertising but I don’t live it. Hegarty on Creativity by Sir John… Read More

Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain, communicate, and socialize with each other. Hegarty on Creativity by Sir John Hegaty of BBH

Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their… Read More

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH