How to Shape Human Behavior

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Loss Aversion: we hate losing what we’ve got.

When we copy, we justify it. When others copy, we villify it.

Most of us have no problem with copying – as long as we’re the ones doing it.

Everything is a Remix: System Failure by Kirby Ferguson

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 Posted on June 6, 2014 by Joshua Smith

 Category: interview

 Tags: advertising, behavioral economics, business model, cognitive bias, copyright, creativity, design, everything is a remix, heuristics, illustration, kirby ferguson, law, legal, loss aversion, misconceptioins, music, music videos, packaging design, product design, software, technology, troll, videos, vimeo, web design

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How to Shape Human Behavior

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