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How to Shape Human Behavior.

Exploring the line between persuasion and manipulation.

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When people buy T-shirts just for the logo on it, it shows how much people care for that brand – and is another source of revenue for the company.

Brand Jam by Marc Gobé

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Posted on June 21, 2014September 10, 2014 by Joshua SMITHPosted in QuotesTagged branding, business model, consumers, customer loyalty, customer relationship management, emotional branding, logo design, marc gobe, t shirts.

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HUMAN BEHAVIOR FOR NEGOTIATORS

How to Shape Human Behavior 3rd Edition for Negotiators
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