Your tool of persuasion might be a paintbrush or a guitar, but it’s your audience’s mind that you really want. Once you’ve captured a corner of that, you’ll have made it.
Your tool of persuasion might be a paintbrush or a guitar, but it’s your audience’s mind that you really want.
Once you’ve captured a corner of that, you’ll have made it.
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Posted on May 26, 2014 by Joshua Smith
Category: interview
Tags: advertising, analytics, bbh, branding, competitive advantage, consumers, creativity, customer relationship management, emotional branding, industry analysis, innovation, inspiration, sales ambassador, sir john hegarty, social networking, web design
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