You should define a clear, concrete, and actionable objective. ‘Changing the mind of the consumer’ is too generic and isn’t active enough. Brands need to know what precisely you want your consumer to do.
You should define a clear, concrete, and actionable objective.
‘Changing the mind of the consumer’ is too generic and isn’t active enough.
Brands need to know what precisely you want your consumer to do.
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Posted on May 3, 2014 by Joshua Smith
Category: interview
Tags: advertising, branding, business model, communication, consumers, creative brief, graphic design, ogilvy, public relations, social networking, strategic planner, web design
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