You can have a great product, but a compelling story puts the company into motion. If you don’t have a great story it’s hard to get people motivated to join you, to work on the product, and to get people to invest in the product.
You can have a great product, but a compelling story puts the company into motion.
If you don’t have a great story it’s hard to get people motivated to join you, to work on the product, and to get people to invest in the product.
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Posted on May 10, 2014 by Joshua Smith
Category: interview
Tags: advertising, angel investors, ben horowitz, branding, business model, communication, consumers, emotional branding, innovation, inspiration, marketing, misconceptions, persuasion, product design, social networking, storytelling
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