There’s barely a product or service on the market today that customers can’t buy from somewhere else for about the same price, about the same quality, about the same level of service and about the same features.

If you truly have a first-mover’s advantage, it’s probably lost in a matter of months.

If you offer something truly novel, someone else will sone come up with something similar and maybe even better.

Start With Why by Simon Sinek

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