Nudge theory is very important because it says big problems can be solved by human-centered marketing thinking. That’s why it’s vitally important for us to make noise about marketing’s ability to come up with solutions to problems.
Nudge theory is very important because it says big problems can be solved by human-centered marketing thinking.
That’s why it’s vitally important for us to make noise about marketing’s ability to come up with solutions to problems.
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Posted on May 25, 2014 by Joshua Smith
Category: interview
Tags: advertising, business model, consumers, innovation, inspiration, marketing, misconceptions, nudge theory, ogilvy, psychology, rory sutherland, sociology, viral
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