Go after your customers and make them more loyal. Never forget that customer service is relative to expectation. If you create some small unexptected element of surprise for the customer, that will make a huge difference.
Go after your customers and make them more loyal. Never forget that customer service is relative to expectation.
If you create some small unexptected element of surprise for the customer, that will make a huge difference.
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Posted on May 22, 2014 by Joshua Smith
Category: interview
Tags: branding, business model, competitive advantage, consumers, customer relationship management, emotional branding, influence, innovation, ogilvy, persuasion, rory sutherland, social networking
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