| How to Shape Human Behavior

Creativity is an intellectual process, but it is also one driven by the heart.

‘What the heart knows today, the head will understand tomorrow.’

Hegarty on Creativity by Sir John Hegaty of BBH citing James Stephens

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Posted on May 24, 2014 by Joshua Smith

Category: interview

Tags: advertising, bbh, behavioral economics, cognitive bias, communication, consumers, creativity, emotional branding, heuristics, ireland, irish, james stephens, logic, marketing, sir john hegarty

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