How to Shape Human Behavior.

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How to Shape Human Behavior.

Exploring the line between persuasion and manipulation.

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If you’re in an industry where customer expectation is low, then it doesn’t take much effort to stand out from your competition.

44. Rory Sutherland, Vice-Chairman of Ogilvy

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Posted on May 9, 2014 by Joshua SMITHPosted in interviewTagged advertising, branding, competitive advantage, consumers, customer relationship management, emotional branding, graphic design, illustration, ogilvy, packaging design, product design, rory sutherland, social networking, typography, web design.

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