You should define a clear, concrete, and actionable objective.

‘Changing the mind of the consumer’ is too generic and isn’t active enough.

Brands need to know what precisely you want your consumer to do.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s