The purpose of marketing is not merely to secure the attention, participation and purchases of the fans alone. Brands depend on retaining and attracting legions of buyers who don’t know our brand well, and don’t buy it very… Read More

Customer touchpoint opportunities are proliferating faster than brands can adapt. With so many platforms on offer, only those brands that pair their products with well-designed services will retain consumers’ affection. This is blurring the lines between products and… Read More

You can be conditioned through advertising to choose logically inferior options. We can even become conditioned to find great pleasure in things that harm us. 7 unconscious errors we make when buying brands by Douglas Van Praet

A designer’s best asset is not the ability to be brand specialists, but their instinct to see the interconnectedness of the world in a humanistic way. Brand Jam by Marc Gobé

Whether it is ‘two for one’ or ‘free toy inside,’ promotions are such common manipulations that we often forget that we’re being manipulated in the first place. Start With Why by Simon Sinek

I know people in tech who love who say ‘Just keep it short! Just keep it concise! Just give with what they need!’ Totally wrong. If you see a page that’s educational, informative; that’s got people like you,… Read More

Spotting the right idea is as important as having it. Hegarty on Creativity by Sir John Hegaty of BBH

Design is about solving problems that humans have, not problems that products have. Mills Baker. “Designer Duds” (via peterspear)

Photography is not about how many lights you have. It is about spotting beauty. Fashion photographer Mario Testino (via thetalks)

I like to go to a lot of events and conferences. I read a lot from different essays, bloggers, and books. And one thing that you expect when you see these people up on stage; when you read… Read More

Anyone can have an idea. In fact, lots of people find it easy to have lots of ideas. The secret is in identifying which ideas are great and which ideas are just the outpourings of a deranged mind…. Read More

A man who stops advertising to save money is like a man who stops a clock to save time Henry Ford (via karenhurley)

Advertising works by a process of Unconscious Behaviorism. We are being conditioned by the media on a deep unconscious level and it is this implicit associative emotional conditioning that drives our brand preferences. We make decisions by emotional… Read More

In nearly every circumstance, the companies that are forced to treat their products as commodities brought it upon themselves. I cannot debate that dropping the price is not a perfectly legitimate way of driving business; the challenge is… Read More

Typography is important because it carries the message of a brand. Very often you can tell what a brand is going to say to you just by looking at the typography before you even read the words. Stewart… Read More

When you start to become very good at persuasion, you can use it for good or nefarious purposes. Have a very ethical guideline between: ‘Who do we sell to, and who do we not sell to.’ Ramit Sethi on Google… Read More

The main responsibility of strategic planners is to dive into the consumer’s mindset and understand how consumers feel and interact with the brand. 41. John Foland, Web Developer & Entrepreneur

Your tool of persuasion might be a paintbrush or a guitar, but it’s your audience’s mind that you really want. Once you’ve captured a corner of that, you’ll have made it. Hegarty on Creativity by Sir John Hegaty of BBH

Nudge theory is very important because it says big problems can be solved by human-centered marketing thinking. That’s why it’s vitally important for us to make noise about marketing’s ability to come up with solutions to problems. 44…. Read More

Emotional strategies based on a sincere promise cost less than others, since you build a loyalty with your guests that helps to avoid larger communications dollars. Brand Jam by Marc Gobé