Your competitors probably spend a lot of money on advertising, and it’s possible that your ‘disruptive’ package may catch the consumer’s eye and they may even pick it up out of sheer curiosity.
You may even lure them into purchasing your product instead.
But product design cannot replace advertising, and the chance that consumers will actually choose your product over their usual product purchase is rare.
Talent development resources for high-performing, high-potentials.
8 lessons published in 2022