When someone chooses to share your content, this demonstrates two things.
1) The reader has found enough value in your content to recommend it to the people he or she knows.
2) Now more people are likely to read your post. After all, at the end of the day, people would rather take recommendations from their friends, than from a brand.
Once you see your shares sky-rocketing, you’ll know you’re doing something right.
The 3 Strongest Forms of Engagement by Jade Furubayashi