When it comes down to a real purchase decision, the unconscious mind’s desire to avoid risks can often make the choice of something new feel far less appealing.
Leave a Comment
Posted on April 2, 2014 by Joshua Smith
Category: interview
Tags: business model, cognitive bias, consumers, graphic design, heuristics, package design, philip graves, product design, sales ambassador, seduction, social psychology, sociology, unconscious, user experience, web design
You must be logged in to post a comment.