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When I’m confronted with a brief, I think:

‘This could make me and the client famous.’

Sir John Hegarty for The Blank Sheet Project

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 Posted on April 20, 2014 by Joshua Smith

 Category: interview

 Tags: advertising, branding, business model, creative briefs, event planning, innovation, inspiration, marketing, packaging design, persuasion, product design, sir john hegarty, social networking, strategic planning, viral marketing

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