<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Using, facts, statistics, demonstrations, and quotes within an ad help to create a more convincing argument for the client. More so than opinion.

Whether used within the body copy or elsewhere, these create an important sense of objectivity, as if saying ‘don’t just take our word for it.’