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Understanding reciprocation. Big data and what you know about your customers doesn’t just give you an advantage over them, it gives them an expectation from you.

Rory Sutherland – The next revolution will be psychological not technological

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 Posted on April 12, 2014 by Joshua Smith

 Category: interview

 Tags: behavioral economics, big data, business model, competitive advantage, consumers, customer relationship management, ogilvy, rory sutherland, sales ambassador, social networking

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