The construct of an emotional identity is being able to define a brand’s two or three dominant emotions and their order of importance.
Leave a Comment
Posted on April 23, 2014 by Joshua Smith
Tags: branding, branding strategy, business model, competitive advantage, emotional branding, industry analysis, influence, marc gobe, persuasion
You must be logged in to post a comment.
How to Shape Human Behavior
Proudly powered by WordPress
Theme: Purpose by Organic Themes.