How to Shape Human Behavior

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Take the single variable that best differenciates your target audience from other people’s, and use that as the thing to focus on.

Rory Sutherland – The next revolution will be psychological not technological

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 Posted on April 13, 2014 by Joshua Smith

 Category: interview

 Tags: branding, competitive advantage, consumers, emotional branding, industry analysis, ogilvy, rory sutherland, target audience, unique selling proposition

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