Start with a press ad, then blow it up… and it’s a poster!
Stick it in an envelope…and it’s direct mail!
Film it… and it’s a TV ad!
Animate it… and it’s interactive!…
Advertising Concept Book (Second Edition) by Pete Barry
8 lessons published in 2022
Start with a press ad, then blow it up… and it’s a poster!
Stick it in an envelope…and it’s direct mail!
Film it… and it’s a TV ad!
Animate it… and it’s interactive!…