<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Just because an advertising campaign works in one country with one demographic and culture, doesn’t mean it will work in another. You have to adjust your objective, your budget, and key performance indicators according to the demographic/market expand to. You have to know your market.

Céline LePrince, Digital Producer for Ogilvy