In the world of super-modernity, a bus ticket can’t be just a bus ticket. It has to exhibit the branding of the bus company; it might carry an advertisement; and it will use sophisticated computerized tyopgraphy.
It’s only a bus ticket, yet we’ve turned it into a scrap of commercial graphic theatre that utilizes the brainpower of designers, marketing people and IT people.
Talent development resources for high-performing, high-potentials.
8 lessons published in 2022