If something seems plausible, impresses us, fits with what we’d like to think, or has been sold to us persuasively, we are willing to treat it as truth.
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Posted on April 2, 2014 by Joshua Smith
Category: interview
Tags: advertising, branding, communication, consumer insight, customer loyalty, customer relationship management, heuristics, influence, persuasion, philip graves, psychology, social networking, web design
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