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Fixating on the idea that the ONLY solution your brand needs is a viral video can cause you to miss out on even greater opportunities that might be readily available to you that you just can’t yet see.

Isabelle Nancy, Account Manager for JWT

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 Posted on April 18, 2014 by Joshua Smith

 Category: interview

 Tags: account manager, advertising, branding, communication, creative briefs, creativity, europe, france, influence, jwt, misconceptions, paris, persuasion, viral marketing

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