• Does the piece of creative work stop you?
  • Would you notice it straight away?
  • Does it make you look at an issue in a different way?
  • Does it awaken your interest in the subject, leading you to reassess your opinion of it?
  • Has it and its process of creation made you understand the world in a different, more moving, inspiring, or thoughtful way?
  • Hegarty on Creativity by Sir John Hegaty of BBH

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