Does the piece of creative work stop you?
Would you notice it straight away?
Does it make you look at an issue in a different way?
Does it awaken your interest in the subject, leading you to reassess your opinion of it?
Has it and its process of creation made you understand the world in a different, more moving, inspiring, or thoughtful way?
Category: interview
Tags: advertising, analytics, consumers, creativity, graphic design, illustration, innovation, inspiration, packaging design, persuasion, photography, product design, sir john hegarty, typography, web design