| How to Shape Human Behavior

Consider the cultural barriers preventing the consumer from hearing your message.

Because we know Millenials are looking to be curators of information, brands can reach them by helping them shine socially.

42. Ivan Pejcic, Strategic Planner for Ogilvy

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Posted on April 28, 2014 by Joshua Smith

Category: interview

Tags: advertising, analytics, branding, business model, communication, consumers, creative brief, customer relationship management, emotional branding, generation x, generation y, millenials, public relations, social networking, strategic planning

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