How to Shape Human Behavior

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<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

(Concerning hotels) If consumers have a bad check-in experience, they spend their stay confirming that the hotel is bad.

If consumers have a good check-in experience, they spend their stay confirming that the hotel is good.

Rory Sutherland – The next revolution will be psychological not technological