How to Shape Human Behavior

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Build systems so that by default we do the right thing instead of hoping that we’re going to make the right decision.

Ramit Sethi on Google Talks

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 Posted on April 23, 2014 by Joshua Smith

 Category: interview

 Tags: advertising, behavioral economics, business model, cognitive bias, influence, marketing, misconceptions, persuasion, ramit sethi, sales ambassador, social networking, web design

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