<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Brands must understand that it can sometimes take several months and multiple visits before a prospect actually becomes interested in your product/service and goes to the ‘I buy’ step.

Only paying attention to the surface level measurements of direct conversion rate and profitability of your media campaigns could actually be holding your business back.