At the very least, compare and contrast by taking any words like ‘great’ and ‘tasty’ out (of your copy) before putting them back in. As a definite rule, honest humanity beats phony every time.
At the very least, compare and contrast by taking any words like ‘great’ and ‘tasty’ out (of your copy) before putting them back in.
As a definite rule, honest humanity beats phony every time.
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Posted on April 9, 2014 by Joshua Smith
Category: interview
Tags: advertising, branding, communication, copywriting, influence, persuasion, pete barry, speech writing
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