The consumer is in control? Where’s the proof? How do you know? The data just isn’t there. Bob Hoffman on The Golden Age of Bullshit To shape human behavior, share this lesson on:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to email this to a friend (Opens in new window)