What makes a great event is great promotion and a press kit will help dispel every component of your brand.
Event promotion should consist of press releases, emails and phone calls. The event should receive coverage on TV, radio, print and online if a press release is sent out before and after an event.
The press kit distribution is crucial to your media contacts receiving all necessary information, as well as a personal invitation to the event.
8 tips to get media coverage for your event by Toni Corsini