How to Shape Human Behavior.

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How to Shape Human Behavior.

Exploring the line between persuasion and manipulation.

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A brand is a person’s gut feeling about a product, service, or company.

Advertising Concept Book (Second Edition) by Pete Barry citing Marty Neumeier

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Posted on April 19, 2014 by Joshua SMITHPosted in interviewTagged branding, competitive advantage, consumers, customer relationship management, emotional branding, influence, marty neumeier, persuasion, pete barry.

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