Brands that pay attention to the simple truths—what they stand for and how they communicate—will be successful. “The Power of Word of Mouth: How simple can drive success” (via peterspear) To shape human behavior, share this lesson on:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email this to a friend (Opens in new window)