An alarming amount of online interaction is apparently fraudulent.

Only 38% of traffic on the web now is human.

62% is bots, scrapers, hackers, spammers, and other impersonators.

And the amount of fraud being perpetrated on advertisers by online scammers is 54% of display ads paid for by advertisers between May 2012 and February 2013 never appeared in front of a live human being.

The Golden Age of Bullshit by Bob Hoffman citing publications by CNET & The Wall Street Journal

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