Less is more.
Find the right idea and be able to summarize it in just a few words.
Come up with a kickass brief and a good idea (which is the most difficult bit).
That is the secret to powerful campaigns, regardless of how much money you have.
Less is more.
Find the right idea and be able to summarize it in just a few words.
Come up with a kickass brief and a good idea (which is the most difficult bit).
That is the secret to powerful campaigns, regardless of how much money you have.
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