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April 11, 2014 Joshua Smith interview

As you progress in the advertising industry, you do more strategic work, so you really have to understand how a brand works and how society works, and which levers you have to pull to get people to understand your brands message.

Isabelle Nancy, Account Manager for JWT

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Tagged account manager, advertising, branding, consumers, culture, europe, france, influence, jwt, paris, persuasion, strategic planning

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