It’s not that words like ‘went’ or ‘cut’ are particularly boring, but they do miss the opportunity to describe how someone/someething went or cut.
For example:
Went: slid, bounced, waddled, jetted…
Cut: hack, dissect, bite, saw…Note, too, that verbs like these create faster pictures than adjectives.
Advertising Concept Book (Second Edition) by Pete Barry
