There is no need to recreate the wheel if you can just as easily learn from the mistakes and successes of the past. Socialnomics: How social media transforms the way we live and do business To shape human behavior, share this lesson on:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email this to a friend (Opens in new window)