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How to Shape Human Behavior

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April 7, 2014 Joshua Smith interview

One reason people share videos is because they already know and like the brand, and therefore have a natural proclivity towards sharing what they like.

Most of the time, within the first few video frames they’ve already decided whether or not they will share your video.

You really need to provoke an emotional response very quickly.

Isabelle Nancy, Account Manager for JWT

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Tagged account manager, emotional branding, europe, france, influence, jwt, music video, paris, persuasion, social media, social network, viral marketing, viral videos, youtube

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Joshua SMITH
VP Enterprise Sales & Client Relations

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